Working Title: Vice President for Strategic Enrollment Management/Chief Enrollment Officer
Classification Title: Administrator IV
Posting Details
Priority Application Deadline: Monday, August 4th @ 11:55pm PST (Posting will remain open until filled)
Position Summary
The Vice President for Strategic Enrollment Management reports directly to the President and is the Chief Enrollment Officer responsible for providing executive guidance, direction, and policy formation for enrollment management functions at Sacramento State. As a member of the President’s Cabinet, this position participates in institution-wide planning and supports the university's mission and goals through strategic leadership of a comprehensive enrollment management unit.
The VP provides direct leadership and oversight across multiple units: Enrollment Operations, Admissions and Outreach, Financial Aid/Scholarships, Office of University Registrar, Imaging Data Processing, and Student Services Center & Financial Wellness, including other areas related to admissions and outreach such as international programs. The position provides comprehensive direction and oversight to ensure consistent approaches and streamlined operations across all departments within the unit. Additionally, the VP has full fiscal responsibility for developing and overseeing large and complex budgets with multiple funding sources, aligning resources with strategic priorities, and maximizing effectiveness across all initiatives, projects, and departments.
The position works closely with the Provost and the Academic Affairs Division to enrich the student learning experience both in and outside the classroom. Collaborative efforts with the Provost, Academic Deans, and faculty are essential to ensure effective planning results in the University’s enrollment goals being met across all academic areas of study. This role requires extensive coordination with other Vice Presidents and divisional leaders to streamline services, remove barriers, enhance equity and inclusion, support student success experiences, and shape enrollment growth in support of the university's strategic plan and financial sustainability.
For more information, the leadership profile for the Vice President for Strategic Enrollment Management/Chief Enrollment Officer is included
vp-em-leadership-profile.pdf
FLSA: Exempt (Not eligible for overtime compensation)
Anticipated Hiring Range: $21,667 per month - $25,000 per month, commensurate with the candidate's education, experience, skills, and training.
CSU Classification Salary Range: $10,106 per month - $32,441 per month
Best-in-class Benefits: Click here to learn more
CSU Total Compensation: Click here to learn more
Recruitment Type: At-Will
Work Hours: Monday-Friday; 8 a.m. - 5 p.m.; weekends and evenings as needed.
Working under the Division of the President, Enrollment Management is fully committed to the mission and core values of Sacramento State. We understand the student experience from prospect to career and make it a top priority to ensure each student has a well-informed and positive educational journey. By reducing administrative barriers, maintaining the integrity of student records, leveraging technology to enhance student services, and providing proactive communications, Enrollment Management works tirelessly to create positive, long-lasting experiences for Sacramento State students.
Learn more about Enrollment Management at https://www.csus.edu/apply/enrollment-management/
Education
1. Master's degree in a related field from an accredited university or demonstrated equivalent work experience.
Experience
2. Five (5) years of leadership experience in enrollment management, chief marketing, or a closely related field.
3. Experience developing and executing comprehensive brand strategies and positioning that drive increased lead generation, improved audience conversion (moving prospects to customers), or enhanced market share in competitive environments.
4. Experience with fiscal and personnel management in complex organizational environments.
Knowledge, Skills, Abilities
5. Knowledge of brand management and reputation building; ability to leverage Sacramento State’s designation and student success programs to develop comprehensive enrollment marketing campaigns that drive measurable enrollment growth.
6. Ability to conduct comprehensive market analysis and population assessments to inform strategic enrollment planning and achieve sustainable student body composition across diverse demographics, including traditional students, adult learners, international populations, working professionals, and specialized pipeline programs.
7. Knowledge of and understanding of youth culture, trends, and generational marketing approaches; ability to adapt enrollment strategies based on emerging trends and optimize student journey touchpoints from awareness to enrollment.
8. Demonstrated familiarity with current and emerging technologies relevant to enrollment management, such as CRM systems, predictive analytics, digital marketing platforms, and generational-oriented communication channels; ability to evaluate and implement new technologies to enhance recruitment effectiveness.
9. Understanding of sensitivity and commitment to educational equity within the context of enrollment management, ensuring inclusivity and diversity in student recruitment and retention efforts.
10. Ability to think clearly and execute sound decision-making under tight deadlines or high-stress situations.
11. Demonstrated ability to build and direct complex financial, human resources, and management information systems relevant to enrollment management.
12. Possess expertise in political acumen; knowledge of and ability to understand governance structures, particularly as they relate to enrollment management decision-making processes and stakeholder engagement.
13. Excellent interpersonal and communication skills, both written and oral; ability to foster collaboration and engagement between internal/external constituencies.
14. Ability to develop strategic partnerships with K-12 districts, community colleges, employers, and community organizations.
15. Demonstrated passion and commitment to the mission, vision, and values of Sacramento State.
16. Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents, including faculty, students, staff, and members of the community.
Preferred Qualifications
17. Experience implementing successful enrollment growth strategies in higher education institutions, resulting in increased student enrollment and retention rates.
18. Experience utilizing data analytics and research methodologies to inform enrollment management strategies and decisions, leveraging insights to drive improvements in recruitment, admissions, and student success initiatives.
19. Experience in higher education administration, including fiscal and personnel management in a unionized environment.
20. Experience implementing inclusive recruitment and retention strategies to support underrepresented student populations.
21. Thorough knowledge of enrollment management policies, practices, priorities, and trends in the CSU system, the state, and the nation.
Documents Needed to Apply
Resume and cover letter.
Failure to upload required documentation may result in disqualification.
About Sacramento State
Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State proudly serves as a Hispanic-Serving Institution (HSI), Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and is recognized by the California Legislative Assembly as a Black-Serving Institution. The university enrolls around 31,000 students from the Greater Sacramento Region, throughout California, across the nation, and around the world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:
“As California’s capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success; teaching, research, scholarship and creative activity; justice, diversity, equity and inclusion; resource development and sustainability; dedicated community engagement, and wellness and safety.
As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.
To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.
Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.
It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit https://www.csus.edu/administration-business-affairs/human-resources/benefits/reasonable-accomodation.html.
The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit https://www.csus.edu/administration-business-affairs/human-resources/learning-development/support/csu-learn.html.
Jeanne Clery Campus Safety Act Notification:
Pursuant to the Jeanne Clery Campus Safety Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .
The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request by emailing the Clery Director at clery@csus.edu.
Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.
Background Check Disclaimer
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.
COVID19 Vaccination Policy
Effective May 2023, per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.
Out of State Employment
Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.
As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
Eligibility Verification
Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).
Note to Applicants:
Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.